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21st May 2024

Palliative Care WA has a new look.

It features an orange heart, universally known as a symbol for care and friendship. The orange heart is seen as being ‘heart-warming and encouraging’ and is often used as a symbol of ‘always being there for someone’ – values that connect with palliative care.

It is now the new symbol of the palliative care sector, and our logo, website and printed materials have been updated to reflect the new branding.

The eight ‘sparks’ coming from the heart give it a sense of motion, a beating heart that points to the life palliative care supports; the sparks also represent Australia’s eight states and territories and the role we all play in the delivery of palliative care.

The new branding, with bright new colours and new fonts and imagery, is part of a national rebranding project with each palliative care member organisation adopting the change over the coming year.

The red and blue logo had served us well for many years, but it was decided that it was time for a fresh, contemporary new look.

For Palliative Care WA, the orange heart is completed with the tag line ‘Living, dying and grieving well’. This sentiment is reflected in our new Strategic Plan 2024-2027, also launched today at our National Palliative Care Week Sector Breakfast. The new Vision for Palliative Care WA is: All people with life-limiting illnesses or conditions, and those important to them are supported to live, die and grieve well. See a copy of our new Strategic Plan HERE.

If you haven’t already bought your orange heart pin to show your support for the people and families receiving palliative care and those who deliver it, or want to buy our new branded socks, please visit HERE.

The team at PCWA is very excited to adopt this new look and will introduce the change over the coming weeks and months, as old resources are used. We do hope you like our new visual identity.